Being a non-profit organization, it is tough to get as much promotion as possible - for free! We've done this by taking advantage of some traditional forms of advertising, poster, word-of-mouth and local event calendar listings; but have also included setting up a Facebook event page. It seems that despite technological advances that seem to increase our interconnectedness, sometimes "old-school" forms of event advertising are still the way to go.
We hope that those who attended the film festival last year will have enjoyed the event and return again this year, as well as tell their friends and family. Although September is a busy month for a lot of families with kids going back to school, we've picked a date later in the month hoping that schedules are in full swing and people have the opportunity and time to catch the event.
The films being screened are meant to be challenging, thought-provoking and inspiring. Although in the past the audience has been made up of adults, the films are mostly rated "General" and some with "Parental Guidance" for scenes of violence and are suitable for children depending on the comfort level of the parent. Because they deal with real and sometimes difficult subject matter, it can be helpful to talk with children about the content and message of the films. A lot of times these global issues really resonate with young people and they want to act and do something about it to make a positive change.
Although young people are sometimes the most idealistic of us, we anticipate that a lot of people - no matter their age, will come away feeling more informed and inspired to create a positive impact on society in their communities at home and at large.
We hope that the festival will be a welcoming environment for people of all ages and look forward to seeing you soon in a theater seat over the September 17-19 weekend.